I move ideas with intention.

I’m Marcel Serrano, illustrator, designer, muralist, tattoo artist, and at core, a systems thinker. 

I build aesthetics with purpose. Create narratives with structure. Craft visual languages that pulse with emotion. 

My work lives at the intersection of contrast: bold and delicate, analog and digital, chaos and control. I was raised in Brazil, a place where contradictions shape reality. That environment taught me to embrace hybridity. I don’t fit into one category, and neither does my work. From murals to AI experiments, prompt design to strategic systems, the goal remains the same: clarity with depth, structure with soul.

I move fluidly between illustration, branding, creative direction, and strategy design. I use AI and automation to deepen intent, amplify precision, surface abstraction, and create space for intuition.

I create frameworks others can expand. I share what I learn. And I keep returning to the same question: What am I really trying to say, and is this the most honest way to say it?

Like me, my work isn’t static,
It’s a living system that thinks, adapts, and grows.