{"id":6866,"date":"2023-06-05T15:41:18","date_gmt":"2023-06-05T18:41:18","guid":{"rendered":"https:\/\/marcelserrano.com\/?page_id=6866"},"modified":"2025-04-07T19:01:02","modified_gmt":"2025-04-07T22:01:02","slug":"bio","status":"publish","type":"page","link":"https:\/\/marcelserrano.com\/en\/bio\/","title":{"rendered":"Bio"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

I move ideas with intention.<\/strong><\/p>

I’m Marcel Serrano, illustrator, designer, muralist, tattoo artist, and at core, a systems thinker.\u00a0<\/span><\/p>

I build aesthetics with purpose. Create narratives with structure. Craft visual languages that pulse with emotion.\u00a0<\/span><\/p>

My work lives at the intersection of contrast: bold and delicate, analog and digital, chaos and control. <\/span>I was raised in Brazil, a place where contradictions shape reality. That environment taught me to embrace hybridity. I don’t fit into one category, and neither does my work. From murals to AI experiments, prompt design to strategic systems, the goal remains the same: clarity with depth, structure with soul.<\/span><\/p>

I move fluidly between illustration, branding, creative direction, and strategy design. I use AI and automation to deepen intent, amplify precision, surface abstraction, and create space for intuition.<\/span><\/p>

I create frameworks others can expand. I share what I learn. And I keep returning to the same question: What am I really trying to say, and is this the most honest way to say it?<\/span><\/p>

Like me, my work isn’t static,<\/span>
<\/span>It’s a living system that thinks, adapts, and grows.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

I move ideas with intention. I’m Marcel Serrano, illustrator, designer, muralist, tattoo artist, and at core, a systems thinker.\u00a0 I build aesthetics with purpose. Create narratives with structure. Craft visual…<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6866","page","type-page","status-publish"],"yoast_head":"\nBio - MS CREATIVE LAB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marcelserrano.com\/en\/bio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bio - MS CREATIVE LAB\" \/>\n<meta property=\"og:description\" content=\"I move ideas with intention. I’m Marcel Serrano, illustrator, designer, muralist, tattoo artist, and at core, a systems thinker.\u00a0 I build aesthetics with purpose. Create narratives with structure. Craft visual...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcelserrano.com\/en\/bio\/\" \/>\n<meta property=\"og:site_name\" content=\"MS CREATIVE LAB\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-07T22:01:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/06\/MS-BIO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marcelserrano.com\/bio\/\",\"url\":\"https:\/\/marcelserrano.com\/bio\/\",\"name\":\"Bio - MS CREATIVE LAB\",\"isPartOf\":{\"@id\":\"https:\/\/marcelserrano.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marcelserrano.com\/bio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marcelserrano.com\/bio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/06\/MS-BIO.jpg\",\"datePublished\":\"2023-06-05T18:41:18+00:00\",\"dateModified\":\"2025-04-07T22:01:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/marcelserrano.com\/bio\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marcelserrano.com\/bio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marcelserrano.com\/bio\/#primaryimage\",\"url\":\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/06\/MS-BIO.jpg\",\"contentUrl\":\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/06\/MS-BIO.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marcelserrano.com\/bio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/marcelserrano.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marcelserrano.com\/#website\",\"url\":\"https:\/\/marcelserrano.com\/\",\"name\":\"MS CREATIVE LAB\",\"description\":\"Strategic consulting and AI-powered creative solutions transforming how forward-thinking organizations create and innovate. We empower C-level executives and creative leaders with proprietary frameworks and data-driven tools to turn business challenges into competitive advantages.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marcelserrano.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bio - MS CREATIVE LAB","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marcelserrano.com\/en\/bio\/","og_locale":"en_US","og_type":"article","og_title":"Bio - MS CREATIVE LAB","og_description":"I move ideas with intention. I’m Marcel Serrano, illustrator, designer, muralist, tattoo artist, and at core, a systems thinker.\u00a0 I build aesthetics with purpose. Create narratives with structure. Craft visual...","og_url":"https:\/\/marcelserrano.com\/en\/bio\/","og_site_name":"MS CREATIVE LAB","article_modified_time":"2025-04-07T22:01:02+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/06\/MS-BIO.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marcelserrano.com\/bio\/","url":"https:\/\/marcelserrano.com\/bio\/","name":"Bio - MS CREATIVE LAB","isPartOf":{"@id":"https:\/\/marcelserrano.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marcelserrano.com\/bio\/#primaryimage"},"image":{"@id":"https:\/\/marcelserrano.com\/bio\/#primaryimage"},"thumbnailUrl":"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/06\/MS-BIO.jpg","datePublished":"2023-06-05T18:41:18+00:00","dateModified":"2025-04-07T22:01:02+00:00","breadcrumb":{"@id":"https:\/\/marcelserrano.com\/bio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marcelserrano.com\/bio\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marcelserrano.com\/bio\/#primaryimage","url":"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/06\/MS-BIO.jpg","contentUrl":"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/06\/MS-BIO.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/marcelserrano.com\/bio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/marcelserrano.com\/"},{"@type":"ListItem","position":2,"name":"Bio"}]},{"@type":"WebSite","@id":"https:\/\/marcelserrano.com\/#website","url":"https:\/\/marcelserrano.com\/","name":"MS CREATIVE LAB","description":"Strategic consulting and AI-powered creative solutions transforming how forward-thinking organizations create and innovate. We empower C-level executives and creative leaders with proprietary frameworks and data-driven tools to turn business challenges into competitive advantages.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marcelserrano.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/pages\/6866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/comments?post=6866"}],"version-history":[{"count":14,"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/pages\/6866\/revisions"}],"predecessor-version":[{"id":7251,"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/pages\/6866\/revisions\/7251"}],"wp:attachment":[{"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/media?parent=6866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}