{"id":6489,"date":"2023-05-30T16:38:43","date_gmt":"2023-05-30T19:38:43","guid":{"rendered":"https:\/\/marcelserrano.com\/?page_id=6489"},"modified":"2023-06-23T12:43:52","modified_gmt":"2023-06-23T15:43:52","slug":"earth-first","status":"publish","type":"page","link":"https:\/\/marcelserrano.com\/en\/earth-first\/","title":{"rendered":"Earth First"},"content":{"rendered":"<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right has-large-font-size\"><strong>EARTH FIRST<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right has-small-font-size\">This mural was inspired by <a href=\"https:\/\/earthlogic.info\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Earth Logic Fashion Action Research Plan<\/a> report by Kate Fletcher and Mathilda Tham, which proposes a new fashion industry model that prioritizes the Earth&#8217;s needs over industrial growth. The authors argue that such a radical shift is not only necessary for the survival of our planet, but it is also feasible in a post-Covid-19 era.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST.jpg\" alt=\"\" class=\"wp-image-6488\" srcset=\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST.jpg 800w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST-300x300.jpg 300w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST-150x150.jpg 150w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST-768x768.jpg 768w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST-100x100.jpg 100w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST-140x140.jpg 140w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST-500x500.jpg 500w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST-350x350.jpg 350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-1.jpg\" alt=\"\" class=\"wp-image-6484\" srcset=\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-1.jpg 800w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-1-300x300.jpg 300w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-1-150x150.jpg 150w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-1-768x768.jpg 768w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-1-100x100.jpg 100w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-1-140x140.jpg 140w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-1-500x500.jpg 500w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-1-350x350.jpg 350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-2-LLUIS-OLIVE-BULBENA.jpg\" alt=\"\" class=\"wp-image-6485\" width=\"746\" height=\"746\" srcset=\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-2-LLUIS-OLIVE-BULBENA.jpg 800w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-2-LLUIS-OLIVE-BULBENA-300x300.jpg 300w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-2-LLUIS-OLIVE-BULBENA-150x150.jpg 150w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-2-LLUIS-OLIVE-BULBENA-768x768.jpg 768w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-2-LLUIS-OLIVE-BULBENA-100x100.jpg 100w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-2-LLUIS-OLIVE-BULBENA-140x140.jpg 140w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-2-LLUIS-OLIVE-BULBENA-500x500.jpg 500w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-2-LLUIS-OLIVE-BULBENA-350x350.jpg 350w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Photo: <a href=\"https:\/\/www.facebook.com\/profile.php?id=100011150868200&amp;fref=ts\" target=\"_blank\" rel=\"noreferrer noopener\">Llu\u00eds Oliv\u00e9<\/a><\/p>\n\n\n\n<div style=\"height:165px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"EARTH FIRST\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/HFqwyZMGwdw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"794\" src=\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-3.jpeg\" alt=\"\" class=\"wp-image-6486\" srcset=\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-3.jpeg 1024w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-3-300x233.jpeg 300w, https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/Earth-First-3-768x596.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-small-font-size\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/bit.ly\/linkmarcel\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">>> Let`s connect &lt;&lt;<\/mark><\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>EARTH FIRST This mural was inspired by The Earth Logic Fashion Action Research Plan report by Kate Fletcher and Mathilda Tham, which proposes a new fashion industry model that prioritizes&#8230;<\/p>","protected":false},"author":2,"featured_media":6488,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6489","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Earth First - MS CREATIVE LAB<\/title>\n<meta name=\"description\" content=\"Step into a new vision for fashion with our &#039;Earth First&#039; mural. Inspired by the Earth Logic report, it&#039;s a call to prioritize our planet over industrial growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marcelserrano.com\/en\/earth-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earth First - MS CREATIVE LAB\" \/>\n<meta property=\"og:description\" content=\"Step into a new vision for fashion with our &#039;Earth First&#039; mural. Inspired by the Earth Logic report, it&#039;s a call to prioritize our planet over industrial growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcelserrano.com\/en\/earth-first\/\" \/>\n<meta property=\"og:site_name\" content=\"MS CREATIVE LAB\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-23T15:43:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marcelserrano.com\/earth-first\/\",\"url\":\"https:\/\/marcelserrano.com\/earth-first\/\",\"name\":\"Earth First - MS CREATIVE LAB\",\"isPartOf\":{\"@id\":\"https:\/\/marcelserrano.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marcelserrano.com\/earth-first\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marcelserrano.com\/earth-first\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST.jpg\",\"datePublished\":\"2023-05-30T19:38:43+00:00\",\"dateModified\":\"2023-06-23T15:43:52+00:00\",\"description\":\"Step into a new vision for fashion with our 'Earth First' mural. Inspired by the Earth Logic report, it's a call to prioritize our planet over industrial growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/marcelserrano.com\/earth-first\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marcelserrano.com\/earth-first\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marcelserrano.com\/earth-first\/#primaryimage\",\"url\":\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST.jpg\",\"contentUrl\":\"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marcelserrano.com\/earth-first\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/marcelserrano.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Earth First\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marcelserrano.com\/#website\",\"url\":\"https:\/\/marcelserrano.com\/\",\"name\":\"MS CREATIVE LAB\",\"description\":\"Strategic consulting and AI-powered creative solutions transforming how forward-thinking organizations create and innovate. We empower C-level executives and creative leaders with proprietary frameworks and data-driven tools to turn business challenges into competitive advantages.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marcelserrano.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Earth First - MS CREATIVE LAB","description":"Step into a new vision for fashion with our 'Earth First' mural. Inspired by the Earth Logic report, it's a call to prioritize our planet over industrial growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marcelserrano.com\/en\/earth-first\/","og_locale":"en_US","og_type":"article","og_title":"Earth First - MS CREATIVE LAB","og_description":"Step into a new vision for fashion with our 'Earth First' mural. Inspired by the Earth Logic report, it's a call to prioritize our planet over industrial growth.","og_url":"https:\/\/marcelserrano.com\/en\/earth-first\/","og_site_name":"MS CREATIVE LAB","article_modified_time":"2023-06-23T15:43:52+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marcelserrano.com\/earth-first\/","url":"https:\/\/marcelserrano.com\/earth-first\/","name":"Earth First - MS CREATIVE LAB","isPartOf":{"@id":"https:\/\/marcelserrano.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marcelserrano.com\/earth-first\/#primaryimage"},"image":{"@id":"https:\/\/marcelserrano.com\/earth-first\/#primaryimage"},"thumbnailUrl":"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST.jpg","datePublished":"2023-05-30T19:38:43+00:00","dateModified":"2023-06-23T15:43:52+00:00","description":"Step into a new vision for fashion with our 'Earth First' mural. Inspired by the Earth Logic report, it's a call to prioritize our planet over industrial growth.","breadcrumb":{"@id":"https:\/\/marcelserrano.com\/earth-first\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marcelserrano.com\/earth-first\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marcelserrano.com\/earth-first\/#primaryimage","url":"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST.jpg","contentUrl":"https:\/\/marcelserrano.com\/wp-content\/uploads\/2023\/05\/EARTHFIRST.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/marcelserrano.com\/earth-first\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/marcelserrano.com\/"},{"@type":"ListItem","position":2,"name":"Earth First"}]},{"@type":"WebSite","@id":"https:\/\/marcelserrano.com\/#website","url":"https:\/\/marcelserrano.com\/","name":"MS CREATIVE LAB","description":"Strategic consulting and AI-powered creative solutions transforming how forward-thinking organizations create and innovate. We empower C-level executives and creative leaders with proprietary frameworks and data-driven tools to turn business challenges into competitive advantages.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marcelserrano.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/pages\/6489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/comments?post=6489"}],"version-history":[{"count":1,"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/pages\/6489\/revisions"}],"predecessor-version":[{"id":6490,"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/pages\/6489\/revisions\/6490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/media\/6488"}],"wp:attachment":[{"href":"https:\/\/marcelserrano.com\/en\/wp-json\/wp\/v2\/media?parent=6489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}